Penny
Penny
// Concept + Identity + product Catalog
From conception to copywriting to creative, Penny represents my idea come to life: An experiential service that provides the tools create a personalized memory archive.
Beginning with extensive precedent research, naming exercises, audience targeting, and an original creative brief, the final catalog is the product of a process-oriented design approach, utilizing select custom photography and step-by-step directions for the consumer experience.
The catalog needs to illustrate not only the product, but a sense of the experience through friendly, detailed messaging and a welcoming, straightforward presentation of the process, in addition to the possibilities for a project through original photography.
Selected branding elements used throughout the catalog
